Seeing a gap in the market, Chloé became an advocate for the ready-to-wear collection and even coined the phrase "pret-a-porter". Being the symbolic brand of the 70s, Chloé's use of delicate fabrics and fluid silhouettes is something that is still embodied today. Being the first label to harbinger the start of the new 'it' bag craze with the 'Paddington' under Phoebe Philo's reign, Chloé is still creating the worlds most sought after bags


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